This is when we collaborated with

MaiLi ‘My Power’ Campaign

MaiLi by Sinclair

Aesthetic filler brand MaiLi by Sinclair approached us for content creation, production and scripting support for its international ‘My Power’ campaign. Emotionally connecting with practitioners and patients, this fresh creative strategy proclaimed an identifiable yet defiant monologue to reject rules, dispel myths, and #SayNoToJudgement.

Capturing and editing footage for this multi-channel activation, we created an anthem video, social media assets and digital adverts for the brand’s website, events, paid media, and influencer marketing.

The anthem video has reached over 1.5 million views on YouTube, reflecting the impact of the film.


  • Creative Director: Dan Huggett
  • Director: Elizabeth Herridge
  • DOP: Matt Glen
  • Script Writer: Charly Sommers
  • Content Producer: Kate Hinchliffe
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