We joined forces with Samsung to deliver an exciting new launch film for its next-generation NEO QLED TVs.

Contrasting an 80s-style and modern living room, our creative concept highlighted the evolution of Samsung’s technology with humour and strategic editing. A comprehensive creative playbook enabled stakeholders and professional translators across South Korea and the UK to effectively and accurately record content in 18 languages for film and social media.

In just five weeks, we fast-tracked the design and build of both sets, art direction, and script development to successfully deliver a compelling product launch film (and several pre-event films) on time, on budget, and beyond expectations. The film garnered more than 11 million total views.