This is when we collaborated with

Let's Not Do Normal


How do you come back with a bang after a global pandemic? Smyle and Vip Abeynayake approached us to produce a showreel that said ‘no’ to normal and invited the live events industry to create positive change. ‘Let’s Not Do Normal’ declared that, while the industry had certainly changed, Smyle has always approached their work with imaginative and unconventional ideas. 

We cast a selection of actors with hidden talents to produce a new kind of showreel that showcased Smyle’s incredible work and kept them at the forefront of a changing industry.


  • Creative Director: Rob Hardman
  • Creative Lead: Vip Abeynayake
  • DOP: Martin Waine
  • Script: Ros Gray
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